We are excited to announce that we have entered into a partnership in New Zealand with A Guide to Vegan. This new partnership will allow us to grow Fussy Vegan Pro in NZ by having a local partner to ensure that we have as extensive a database of Kiwi products as we do in Australia. Fussy Vegan Pro has always been available in NZ, but we have struggled with trying to get as many local products into the database over the years.
Tara Jackson, Founder and Director of A Guide to Vegan
A Guide to Vegan was founded by Tara Jackson in 2016 as a website and blog. Tara is an expert in cruelty-free science advocacy, with nearly a decade spent at the New Zealand Anti-Vivisection Society (NZAVS), a charity dedicated to ending animal experimentation in NZ. There, she led impactful change advancing both animal welfare and scientific progress. In August 2024, she stepped down as Executive Director to launch a new venture for animals - more on that soon! Her passion extends beyond ending animal experimentation to ending animal exploitation entirely, which inspired her to found A Guide to Vegan. Vegan since 2013 (and vegetarian for many years prior), Tara is driven by a vision of a kinder, more compassionate world for animals.
It has taken us seven years to find the right person to partner with in New Zealand. Tara is an amazing human being and has the same drive, passion and energy as I do in this space and I am confident that that together we will be able to make Fussy Vegan Pro an even better app for Australia, New Zealand and beyond.
It will take some time to get to the same level of products in the database for New Zealand as we have for Australia but we both have been hard at work already with extensive restaurant listings already in place for New Zealand as well as updates to the app itself for New Zealand specific filters, etc.
Again, we are extremely excited to welcome Tara and A Guide to Vegan into the Fussy Vegan family. Whilst Tara will initially be concentrating on New Zealand content for the app, we will also be tapping into her extensive knowledge and experience for the app in Australia as well soon.
Ken Goldstein, Managing Director, Fussy Vegan Pty Ltd
Thank you to everyone that has supported Fussy Vegan over the years. Your support has made it possible for us to grow the app beyond Australia, which will in turn enable us to even better support our app users in Australia as well as in New Zealand.
Ken Goldstein
Founder and Managing Director
Fussy Vegan Pty Ltd
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