We assess the vegan status of a product based on our vegan standards, which align with the vegan standards of most major vegan certifying organisations around the world.


The manufacturer may or may not understand the vegan standards, or they may just choose to not label a product as vegan. When assessing the vegan status of a product, we never ask the manufacturer "is this vegan?". We ask a series of questions based on our vegan standards and determine the vegan status based on the answers the manufacturer provides.